Phrase

Phrase Overview

Phrase (formerly Memsource) is an enterprise localization management platform combining translation memory, terminology management, machine translation, and workflow automation in one suite trusted by thousands of businesses.

How Phrase Works

Phrase centralizes localization: content from files, repositories, or CMS platforms flows into projects where strings are assigned to translators or machine translation. Every accepted segment updates the translation memory, so repeated content is translated once and reused forever. Its AI layer, Phrase Language AI, automatically picks the best MT engine per language pair and can be fine-tuned with your translation memory.

Key Capabilities

• Translation memory with fuzzy matching across all projects
• Phrase Language AI: automatic MT engine selection and MT training on your TM
• Integrations with GitHub, GitLab, Figma, Contentful, Zendesk and 50+ tools
• In-context editors for web, mobile, and document formats
• Advanced workflow automation with QA checks, approval steps, and SLA tracking

Best Use Cases

• Continuous localization for software teams shipping weekly releases
• Enterprise content operations with multiple vendors and languages
• Regulated industries needing audit trails and approval workflows
• Teams migrating from legacy TMS platforms like Memsource

Phrase Pricing

Phrase has three tiers: Essential ($27/user/month, freelancers), Professional ($54/user/month, growing teams), and Enterprise (custom pricing with Phrase Language AI, advanced analytics, and dedicated support). MT add-on usage is billed separately by characters consumed.

Frequently Asked Questions

What is the difference between Phrase and Memsource?

Memsource rebranded as Phrase in 2022. Old Memsource accounts were migrated to the Phrase Localization Platform; the product formerly called Memsource Cloud is now Phrase TMS. Nothing was lost in the transition — subscription terms carried over.

Does Phrase include machine translation?

Yes. Every plan includes basic MT, and the Phrase Language AI add-on (Enterprise) automatically routes each segment to the best-performing engine for that language pair, then applies your translation memory as a fine-tuning layer.

Can Phrase connect to GitHub?

Yes — the GitHub integration syncs resource files bidirectionally: new strings appear in Phrase automatically when merged, and completed translations open a pull request back into your repository.

Verdict

Phrase is the safest enterprise bet: mature, deeply integrated, and its Language AI layer meaningfully cuts post-editing effort. It costs more than lighter tools like POEditor or Lokalise, but for organizations with complex workflows and vendor management needs, the automation pays for itself. Start with Professional before committing to Enterprise.